Kimberly-Clark collaborated with Safe Care Campaign and launched a QR Code Patient Safety Education Program
We were impressed to see what Kimberley- Clarke are doing with QR Codes and love the way they have adaptable PDF s online that can be re branded - What a great way to get a message accross.Kimberly-Clark collaborated with Safe Care Campaign and launched a QR Code Patient Safety Education Program, which aims to provide healthcare facilities and hospitals with free patient care education that they can instantly access at the bedside. For this program, Kimberly-Clark and Safety Care also teamed up with the Centers for Disease Control and Prevention, the Patient Channel, and The Joint Commission’s Speak Up(TM) Educational Campaign. The program distributes “Learn How to Be Safe While Receiving Medical Care” posters that feature QR codes to various healthcare facilities throughout the U.S.These free posters contain critical patient safety information that patients and their families or caregivers can access directly when they most need it, without requiring the presence of medical staff or any sort of medical training.Through this Patient Safety Education Program, Kimberly-Clark and the rest of the team hope that they could provide consumers with information that may potentially be life-saving and also support medical care professionals in their efforts at preventing the spread of infection associated with healthcare. They would like to see less number of cases wherein medical errors and mistakes in the delivery of care result to harm and even death among patients, as well as billions of dollars in costs incurred by hospitals.When scanned, the QR codes found on the posters offer patients instant access to nine educational vignettes that are related to the most common patient safety issues in healthcare facilities:1. Insisting on proper hand hygiene from a caregiver2. Preventing an infection when having surgery3. Preventing blood stream infection4. Preventing medication errors5. Preventing an infection when you have a urinary catheter6. Preventing errors during medical care7. Preventing patient falls8. Safety when your loved one is on a ventilator9. Patient’s Guide to a Clean Healthcare Environment
We love to see a QR Based campaign thats for a worthy cause Successful Cause Marketing: It’s About Timing It’s the time of year when great cause marketing campaigns are abundant. From cute displays with cause messaging to point of purchase sales, marketers have tapped in to the holiday spirit of giving.Heinz Our Turn To Serve is a cause marketing that works. Launched in conjunction with Veterans Day in November, specially branded ketchup bottles were places in restaurants inviting diners to send a text or scan a QR code to send a digital postcard thanking veterans or those currently serving and/or like Heinz on Facebook. For each postcard sent and each like received on Facebook, Heinz will donate $0.57 to the Wounded Warrior Project.Why does this campaign work?It’s about timing. As I sat down in a busy restaurant Sunday afternoon, I spotted this unique bottle. I had time as I waiting for my food, and scanned the QR code to learn more. If this QR code was on a bottle on the shelf or an aisle display in a store, I am not sure I would have taken the time to stop and scan or text. But catch me when I have a few moments of downtime, and I’m in.It’s simple. After scanning the QR code, I was taken to an extremely simple and mobile friendly website that let me send a virtual postcard of gratitude to my sister who is currently serving in Afghanistan (users do not need to know the email address of a veteran or service member to participate). Sending the postcard took less than 60 seconds. It was quick and easy to use and most importantly, mobile friendly.Heinz asked. After sending the postcard, I was asked to make a personal donation to the cause. Too many cause marketers leave out this very important step. If I took the time to send a postcard, I’m interested. Ask for a donation.After three back-to-back businesses asking for support in a cause marketing campaign on Sunday, Heinz Our Turn To Serve was the one that worked. If your company or nonprofit is launching a cause marketing campaign, take note from Heinz and consider ways to make the timing and mobile experience convenient and user-friendly. And don’t forget the ask!Original article taken from http://philanthropyink.com/marketing/successful-cause-marketing-its-abou...
This is how you you deploy a QR Based Campaign- I was in London Yesterday and came accros this Window Display offering a Modern Version of a Easter EGG Hunt For Faberg'e Eggs there are 20 Eggs all over London and whan you scan the QR Code you are then landed at a Mobile landing page with Instruction Page - Interactive maps - Social Intergration and competitions and it's all for a wonderful Charity- Action For ChildrenWe Love this
Is that a QR code in your pocket, or do you just want to tell the world where you last had sex?Turns out the answer could be “both.”The scannable codes have been popping up on (of all things) condom wrappers—to enable users to post the location of their sexual activity online.No, it’s not a check-in app for orgy-goers (VCs take note—that opportunity may still be available). It’s part of an effort by the Seattle-area chapter of Planned Parenthood to hook up with members of the social-media generation.
Oxfam's Shelflife links goods with past using QR CodesThe Shelflife app lets everyday things tell talesContinue reading the main storyRelated Stories
Oxfam is trying out a mobile phone scheme called Shelflife that lets customers find out the stories behind second-hand goods it sells.A Shelflife phone app links stories and pictures provided by donors to tags attached to the goods.Browsers in Oxfam shops can scan the tags using the app to find out about an individual item's past.The charity believes it can sell things more easily when they have stories attached to them."Someone might donate a record and add that it was the song that they danced to at their wedding to its tag," said Oxfam's Emma Joy."We hope the pilot will prove that items with stories are more valuable and establish the monetary value of a story," she said.'Social museum'Shelflife uses technology developed for a project called Tales of Things and Electronic Memory (Totem), a collaboration of academics at five UK universities. Totem has built a database of more than 6,000 objects which have been linked to their stories with tags.Each Totem object has its own Twitter account, and tweets are sent out automatically to an object's "followers" every time its tag is scanned or new information is added to its story."We want to make every Oxfam shop into an interactive social museum," said Andrew Hudson-Smith, director of the Centre for Advanced Spatial Analysis at University College London and a contributor to the Totem project."Second-hand goods are essentially meaningless, but when they are tagged we give them meaning," he said.The Shelflife system uses QR Codes - black and white patterns designed to be read easily by mobile phones - printed on tags. The Totem project has supplied Oxfam with 10,000 tags with unique QR Codes for the Shelflife trial.Oxfam customers use the Shelflife iPhone app - a similar Android app is in the works - to read the QR Codes and find out about an item or add to its history.Oxfam is trying out Shelflife at 10 shops around Manchester, and the charity hopes to extend it to all of its shops if, as Oxfam expects, the pilot scheme shows that adding stories to them makes them more valuable.Shelflife will also be used to add stories to new products that Oxfam sells in its shops.
Graffiti. Tech. Nature. iris Amsterdam with GreenGraffiti created these ice QR codes before the canals melted in Amsterdam. The ice was melting, so came an opportune time to remind people about climate change. The environmentally-friendly QR codes (made from sticky sand) placed on Amsterdam’s canals contained a link to the WWF site which had info on the melting ice caps. Once temperatures warmed up and the ice started melting, the message was clear. There was no media spend, and there are no laws against printing on ice. All very environmentally friendly.