Blog: November 2011

Cameron Diaz car wash- QR research purposes

Saw this QR Code in the metro the other day & noticed A QR Code with Scan here for Cameron Diaz car wash- Now purely for QR research purposes I was drawn into scanning & before I knew it I was whisked off to a Mobile optimised site that led to a video of Cameron Diaz cleaning a car in a skimpy outfit - At this point I stopped my research - But very clever use of QR & nice call to action. #love QR

Enterprise is the first in the car rental industry to create a comprehensive QR code-based renter engagement campaign.

Enterprise Holdings, which owns and operates leading car rental brands in the U.S., has launched an industry-leading QR code program to give customers easier access to information about its vehicles. The program is called “OnRamp(SM).”

Enterprise Holdings kicked off the program by adding the quick response codes first to its select Mazda6 vehicles throughout its North American fleet. The company – which operates the Alamo Rent A Car, National Car Rental, and its flagship Enterprise Rent-A-Car brands – will eventually add the two-dimensional codes to nearly 1 million vehicles throughout the region. Specifically, the codes will be placed on key tags and on the driver side window of the vehicles where they will be easy to notice and scan.
Car rental customers who scan the codes using their smartphones will be taken to a mobile-optimized website where they can learn more about the vehicles that they are renting. The site will also help them find a local dealer if they want to purchase a similar car.

Enterprise is the first in the car rental industry to create a comprehensive QR code-based renter engagement campaign.
According to Susan Lombardo, Enterprise Holdings’ vice president of vehicle acquisition, placing QR codes in the company’s rental fleet vehicles is an innovative way for them to connect with drivers during the many test drives taking place in their rental vehicles monthly. "OnRamp exposes the thousands of renters who are likely looking for a new vehicle to a new experience that extends beyond the rental transaction and puts a spotlight on vehicles from our manufacturing partners like Mazda," she says.
"The ability to engage directly with drivers while they are in the midst of their rental experience is extremely valuable," Ron Stettner, vice president, U.S. Sales Operations, Mazda North American Operations, points out. "The Enterprise OnRamp program gives current and potential new customers the opportunity to experience the Mazda6's dynamic styling, meticulous engineering, reassuring safety and advanced technology features."

Sears and Kmart are testing out shopping walls to empower smartphone owners to buy toys on the go.

This holiday season, Sears and Kmart are testing out shopping walls to empower smartphone owners to buy toys on the go.

The walls, which feature pictures of toys for sale from Sears and Kmart along with a quick response bar code for each item, will be located temporarily at malls, bus shelters, subway stations, airports and movie theaters. While waiting for a bus or browsing the mall this season, shoppers scan a QR code with their smartphone to buy a particular toy right on their device.

"Our goal is to make holiday shopping so simple that customers can find the perfect gift while they are traveling or going about their daily lives," said Julia Fitzgerald, chief digital engagement officer of toys and sporting goods for Sears.

Virtual shopping walls have already been tested overseas. British grocery giant Tesco has rolled out similar walls virtually stocked with more than 500 popular items at a busy subway station in Seoul, South Korea. On their phones, shoppers can scan and order groceries and other products to be delivered to their doorstep.

We love this use of QR and feel we will start to see more of these popping up all over the UK.

Twentieth Century Fox Home Entertainment announced today the first-ever virtual store in the UK to sell Blu-ray Discs and DVDs

Twentieth Century Fox Home Entertainment Launches 1st Blu-ray/DVD Virtual Store in the UK HMV's Mobile App Gives Consumers a Quick and Easy Jump Start on Their Christmas Shopping
- Twentieth Century Fox Home Entertainment announced today the first-ever virtual store in the UK to sell Blu-ray Discs and DVDs -- powered by HMV's first-rate mobile app. Launching today with QR codes featured in outdoor media on prominent high street bus shelters, the virtual store provides consumers on the go with a simple and convenient way to start their Christmas shopping now.

How The Virtual Store Works: -- From an outdoor poster, scan the QR code of chosen Blu-ray or DVD with a smart phone -- Phone will automatically launch hmv.com and the selected product page -- Click to add the Blu-ray or DVD to your basket and check out "We're entering the busiest gifting season of the year when consumers are stretched for time and on the go with their mobile phone in hand.

With our virtual store, we've created new distribution points that previously didn't exist, allowing consumers to instantly shop for everyone on their holiday list -- just by using their mobile," commented Robert Price, Managing Director, Twentieth Century Fox Home Entertainment. "It's a convenient and easy experience for shoppers, and by leveraging HMV's user-friendly mobile site, Fox is able to present its holiday offerings in a fast, yet cost effective manner." Mark Hodgkinson, Marketing and e-Commerce Director, HMV, added, "We always look to enable our customers to discover and consume entertainment content in the way that best suits them, and, in an increasingly multi-channel world shaped by mobile technology, we see this innovative partnership with Twentieth Century Fox as a great new way to connect with film fans." Fox titles available at launch include: Rise of the Planet of the Apes (Blu-ray/Triple Play); X-Men First Class (Blu-ray/Triple Play); Rio (DVD); Mr.

Popper's Penguins (DVD); Star Wars The Complete Saga (Blu-ray); Home Alone Collection (DVD); Alien Anthology (Blu-ray); Glee Season Two (DVD); Family Guy Season 11 (DVD); and 24 The Complete Series (DVD).

Outdoor media featuring Fox's virtual store QR code will appear in London, Manchester, Leeds, Nottingham, Bristol, Glasgow and Edinburgh. To launch the universal QR code and shop, consumers will need a QR reader on their mobile phone or download the free app from getbeetagg.com. # Love QR - We think this will be the first of many

Coca-Cola Has Kicked off the First QR Program in the U.S. As Part of Polar Bear Protection Campaign

Coca-Cola Has Kicked off the First QR Program in the U.S. As Part of Polar Bear Protection Campaign

Coca-Cola is rolling out the U.S. initiative to support polar bears, a multi-platform campaign with a range of elements including QR codes, which can be spotted on dedicated Coca-Cola cups distributed by 7-Eleven. This is the first QR program launched by Coca-Cola in the USA (previously, the company launched QR code programs tied to other campaigns in Japan and Germany), and it helps promote the message of the initiative, launched by Coke and WWF earlier this month to raise awareness about the need to protect polar bear’s Arctic habitat.

By scanning codes on Slurpee and Big Gulp cups and 7-Eleven in-store signage sups using their iPhone and iPad, users launch a Facebook-connected Snowball Effect by Coca-Cola app, which can be also downloaded for free from Apple’s App Store, through December 31. “Start by challenging Facebook friends to a Snowball fight and scoring points to grow your snowball. The more Snowball Fights you have, the more awareness you raise for the polar bear. Keep building your snowball by checking in at 7-Eleven stores and entering codes on Slurpee cups, Big Gulp cups and specially marked Coca-Cola packaging,” reads the description to the game.

The more users play, the more points they score—the ones with the most points, will get awesome prizes including iPads (80 tablets will be handed to the most active gamers) and a trip to the Arctic for two to see the home of polar bears with their own eyes. The app also directs users to the major online platform of the campaign, www.ArcticHome.com, where they can learn more about the initiative, which aims to collect $1 million with consumer donations for the polar bears plus $2 million from the company itself.# Love QR

Jamiroquai is to use NFC

Our co Director Paul Lakeman has recently been working on a NFC Smart Poster for Jamiroquai as below.
Jamiroquai is to use NFC in a camapign to enhance the funk-pop act's forthcoming European tour.
The campaign has been created by arts and entertainment agency Media Junction in conjunction with Near Field Communication (Jersey) a specialist QR codes and NFC provider.
During the events, 'Smart Posters' will be placed inside the arenas, encouraging fans to tap their phones near the poster to view exclusive content. The NFC poster enables users of phones such as the Google Nexus S or Samsung Tocca to automatically sense the contact and take the user to a webpage on their mobile browser. Users will be able to share the page with other fans and friends once viewed.

Neil Cartwright, head of digital at Media Junction, says: "NFC is a powerful technology when marketing artists because the process is straightforward and the rewards are instant for fans, in this case they can immediately see exclusive content at an event they're engaged with. Location-based marketing at gigs is an exciting development. The exclusive behind-the-scene video was specially commissioned for the promotion to provide a strong incentive for fans to tap on the poster."

The campaign will initially run in eight venues for the Jamiroquai European tour in late November and early December. The NFC campaign will also be promoted on the Jamiroquai website and the act's social channels. If you would like to find out more about NFC please contact us

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