QR Codes for breakfast - I cant seem to get away from them & they seem to be everywhere at the moment- Sitting down at the breakfast table this morning and my Daughter said to me hey Daddy there is one of those codes that you scan on my cereal box. I was intrigued to find out more and read the box where it had a clear call to action to download a Free Game - when scanned through I was taken to the App store where I downloaded the game to my i phone , all within a minute and I was just about to try the game ( research purpose's only ) when my daughter proceeded to whip the phone away from me stating it was her game and she had spotted the code & proceeded to play the game. I was fascinated to see that my daughter who is 5 now recognises QR Codes and has now understood that they scan through to a game - Very clever marketing & with great links to social via Facebook I am sure their campaign will do well? It's wonderful to see how quickly children get technology.
We love seeing creative people working with QR Codes and boy was we impressed when we came across these via http://www.designboom.com
The work of recent pratt master's graduate lauren manning in collaboration with camile wei-hsin lin,
'the curiosity project' bridges the fields of print and digital media with a series of handcrafted QR codes.
crafted into posters hung around new york city, each QR code linked to a blog post on the 'curiosity project' site,
offering interesting videos, photos, songs, or other media.
The QR codes themselves were assembled from a range of small objects: hershey kisses, magnets, post-its,
and other materials. manning printed or projected a digitally generated QR code and arranged hundreds
of individual pieces in order to recreate the shape faithfully enough to function when scanned by smartphones
and other devices.
Tesco Food are embracing QR Codes and in the latest good food magazine we counted over 15 QR Codes. We like Tesco & the way they understand how people engage through mobile and utilise QR Codes to find out more about products and recipes & then be led through to purchase said products on a mobile device. As you can see from the images taken from the magazine there are clear Instructions and a clear call to action placed next to the QR Codes with a clear incentive. When scanned through user is led through to a mobile optimised site that is clear and well thought out and has a clear call to action. Very nice use of Print QR & Mobile
Now that it's christmas it's time we are all focussed on drinking cocktails and what better way to discover different cocktails than through a QR code.
I was impressed to receive a 8pp A5 stitched booklet inserted into the Tesco Real food Magazine and noticed a QR code on the back cover.
The QR had ca clear call to action and a incentive to scan.
When scanned I was snapped through to the App store where I downloaded the app and installed which was achieved in under a minute!
Once at the app I was impressed by the amount of content and ease of use and clear instructions.
I have to say this is a wonderful campaign and clearly thought out & praise to the Marketing team at Tesco - The booklet even had money off vouchers to spend on drink.
QR & Direct mail at it's best
My favourite cocktail is the Raspberry Mojito but now thanks to this I will be experimenting over the festive period - enjoy!
We love it when people get creative with QR Codes and when one of our Twitter Followers @dsykesphotos send us a Link to his Blog we were blown away with his use of QR
Words from his blog
I wanted to promote the relaunch of my website and this blog with a bespoke shot and a mail-out. The QR code is the perfect example of something physical that links to the digital world, so I hit on the idea of building and shooting my own physical QR code and sending out a limited edition mailer. Just the QR photograph; no name, no other links or information, just that.
I wanted to play with the juxtaposition of a physical object linking directly to the digital, so I decided to build a 3D model of the code and create the image in one shot. This is in line with the way I like to work, I try to shoot as many things ‘in camera’ as I can. This meant scaling up and then building the 8 foot square model of the code. To create another link to my previous work I used objects from around the studio to build up the shot. Over three days, I worked with the stylist, Carrie Louise, to source the props, plan out and construct the QR city.
To further demonstrate the ‘in camera’ feel of the code I shot on film. To give the mail-out the sense of being a sheet of 10 x 8 film I retained the full frame of the shot, including studio in the background and rebates. I even presented it in the same bags you would get the film back from the lab in.
So, a brand new website via QR promotion with a traditional twist. An intriguing QR code arrives in the post, would you scan it?
We have - #love QR
All images ©David Sykes 2011 All rights reserved.
The idea of shopping via QR Codes seems to be gaining momentum after it was trialled by Tesco in South Korea. The image above shows a shopping wall installed in an MRT station in Singapore.
The supermarket chain Cold storage have installed smart posters that offer twenty selected food items for Christmas. Ebay have done simlar in Dean street London with their Christmas boutique.
We expect more of these virtual QR Code shops to pop up everywhere
People love to share moments of their lives, what they do, what they think and, of course, what they like. Beacuse of this, the "Like Button" is clicked 3 billion times a day. Full six Group thought: why not giving them the chance to like their favorite Diesel outfits in the real world? Customers go to a Diesel Store, fall in love with a Denim and as they would do on Facebook, they can share it on their wall by clicking on the "Like" from their mobile phone. Easy!
Where Does the Idea come from ?
Groups, products, companies, status ... Since Facebook has created the "Like Button" everybody has clicked it at least once to show their preferences.
Statistics prove that: the "Like Button" is clicked 3 billion times a day and it's included in 10,000 new pages. In addition, 200 million people have mobile access to Facebook. Mobile users are two times more active than desktop-only users.
It´s a fact: people love to share moments of their lives, what they do, what they think and, of course, what they like
Based upon the idea that the "Like Button" has become part of our routine and also on the way users communicate on social media, we thought: why not giving them the chance to like their favorite Diesel outfits in the real world?
The mechanic is pretty simple. Customers go to a Diesel Store, fall in love with a Denim and as they would do on Facebook, they can share it on their wall by clicking on the "Like" from their mobile phone.
After all, who's better than consumers to endorse brands products?
Full six Group placed different QR codes to each product on display. When a customer likes an item, all he has to do is scan the code with his mobile phone
The consumer will be taken to a web where he can "Like" the selected item and see the number of users who have liked it too. Furthermore, he can navigate through the pages and see more products.
By clicking on the "Like", it will be published on his wall. Now, all of his friends will know he´s shopping at Diesel and what are his favorite products. They will be able to comment on it and advice him
The City of Amsterdam puts the lesser known attractions outside the city centre on the map with a new smartphone app and with special signs, linked via QR-codes to the app. Edenspiekermann developed – together with the Amsterdam Tourism and Congress Board (ATCB) – a series of 140 signs to mark these spots throughout the city.
By doing this, the city hopes to spread tourism by telling interesting stories about buildings, locations and neighborhoods outside of the world-renowned canal belt. We chose a form for the signs that is appropriate for Amsterdam: authentic, handshaped square ceramic tiles reminiscent of the 16th century ‘Hollandse witjes’ (‘Holland whites’). The characteristic red crosses on the signs link the signs both to the locations on the digital map in the smartphone app (x marks the spot) and link the signs also to the Amsterdam logo, consisting of three of these bright red crosses (see also our case study on the Style of Amsterdam).
By pointing your smartphone at the large QR-code at the bottom of the sign, the accompanying I amsterdam app gives you more historic photographs and background information. It also points the way to other signs in the direct vicinity.
The signs are composed of square shaped, handmade ceramic tiles, produced by the internationally renowned Royal Tichelaar factory of Makkum, Friesland. Beedesign was responsible for the fixtures and placement of the signs.
We love this use of QR Codes & signage and expect to see more of these signs popping up.
Never let it be said we don't practice what we preach!
QR- Reactor are off to a trade show tomorrow and will be showcasing our QR Codes via a Printed flyer - Scan the flyer to receive a FREE QR Code & QR Guide Booklet
When scanned user is taken through to a CRM linked sign up page where the user needs to input - Name / Email / Mobile Number & when completed is taken though to our 4 Page mobile optimised site with thumb navigation & social integration. I know we are biased but we love this - Want a free QR Code scan away