Inspiration Shop Leverages eBay Mobile Technology
The "always-open" store windows enable shoppers to browse and buy the very moment inspiration strikes, leveraging eBay's mobile technology to shop anytime, anywhere, anyhow. The eBay mobile app allows consumers to scan custom Quick Response (QR) codes and shop similar items from more than 200 million listings on the eBay marketplace.
Boutique creative agency JESS3 demonstrates that QR codes don’t necessary need to be monotoned, rigid and boring. These QR codes are bright, colorful and illustrative. There are even 3-D QR codes built from LEGO-like blocks. What’s more, all of the barcodes below are fully functionally and can be scanned with a QR reader.
JESS3 specializes in data visualization and has created work for well-known companies such as Google, Nike, Intel and ESPN.
Advanced Telecom Services’ President Bob Bentz was a featured speaker at the recent World Telemedia Show in Amsterdam, Holland. Bentz’s topic was “Hip to Be Square: Using QR Codes to Maximize Sales.”
In his presentation, Bentz explained the history of QR Codes which date back to 1970 when UPC codes were first used in grocery stores in the United States. The more advanced QR Code was developed in Japan in 1994 as a way to track auto parts inventory at a Toyota manufacturing plant.
Bentz discussed some of the many advantages of using a QR Code, including the fact that they eliminate the need for printed literature and are essentially free to the company using them. He also emphasised the importance of using a text message marketing program with short codes to reach feature phone users that do not have a smartphone. Bentz also addressed some of the disadvantages of using a QR Code and offered some important information as to how some of these disadvantages could be eliminated.
One of the major disadvantages of a QR Code is that they all look the same and don’t offer any branding to the company promoting them. Critics of the QR Code suggest that a text message marketing promotion, for example, offers a keyword that provides significant branding by the promoter. Advanced Telecom Services, however, has solved this concern through its Custom QR Code program which allows a brand to show its logo as part of the QR Code display.
More important, Bentz cited several examples and case studies of how Advanced Telecom Services’ Custom QR Codes have increased usage over standard QR Codes. On average, Bentz said, his research shows that a custom QR Code will elicit 2.4 times more scans than a standard QR Code.
One such example of a very successful QR Code campaign was the program that Advanced Telecom Services did for Super Jam 2 – a hip-hop concert sponsored by Philadelphia radio station Hot 107.9 and 100.3 The Beat. The event was held on June 18, 2011, at the Susquehanna Bank Center in Camden, New Jersey and featured Chris Brown, Diddy, Keri Hilson, Lloyde, and Jermih.
Attendees at the event were given a VIP lanyard upon entering the concert. By scanning the Custom QR Code, users got a chance to go backstage to meet Brown and Lloyde. All scanners were able to watch a new exclusive music video performed by Chris Brown.
Twenty radio station interns assisted fans with the QR Code scanning process. The Custom QR Code was sponsored by local retailer Sneaker Villa.
The result of the Custom QR Code at Super Jam 2 was a 64.7% participation rate—highest in the history of Advanced Telecom Services’ Custom QR Code division.
Bentz indicated that the Super Jam 2 promotion was very effective in that it offered a valuable reason to scan the Custom QR Code. Moreover, with QR Codes being relatively new, not all of the public knew how to scan them so interns were roaming the outdoor venue offering assistance to those new to scanning QR Codes on their smartphones. Finally, product placement was excellent as the Custom QR Code was actually part of the admission ticketing process.
A lot of statistics and research were used in Bentz’s presentation. Some of the more notable ones were that consumers were most likely to scan a QR Code if they received a discount or mobile coupon in return. Consumers were most likely to have used a QR Code that was pictured on a product or in a magazine.
Fifty-one percent of QR Code scanners are women. Young adults, age 18 to 34, have scanned nearly half (48%) of the QR Codes scanned to date. University graduates are the most likely QR Code scanners (63%). Wealthy people are also more likely than other economic groups to be smartphone owners and QR Code scanners.
To date, a relatively small portion of the American public has scanned a QR Code. According to a study by ComScore, just 6.2% of Americans have scanned a QR Code, as of June, 2011. That hasn’t deterred Advanced Telecom Services, however, from being proactive in the QR Code space.
“Smartphone penetration in the USA was 38% in May,” said Bentz, “but that number will reach 55% within a year. The growth of smartphone penetration, coupled with the increased understanding of how to scan a QR Code will contribute to the increased use of the QR Code.”
No doubt, the use of the Custom QR Code developed by Advanced Telecom Services will help fuel the growth and acceptance of QR Codes.
We have to say when we Scanned the QR Code we were through to a really nicely designed Mobile landing page - #Love QR
Croatia’s Hrvatska Pošta has created postage stamps featuring QR codes that can be used to track mail and confirm delivery.
We like this clever use of QR this brilliant use of mobile technology.
In honor of Croatia’s 2011 Postage Stamp Day, celebrating 20 years of postage stamps in the country, Hrvatska Pošta released its new QR stamp in early September. Created by Croatian agency Bruketa & Žinić OM — the new stamp lets users receive instant delivery confirmation for the mail they send, as well as details of when it was shipped, how many kilometers it traveled and when it arrived. More than 200 of the new stamps have been used so far, and a dedicated website offers a variety of statistics about their travels, including an interactive map displaying all the points they’ve visited.
There seems to be no limit to the useful information that can be captured and conveyed via QR code, enriching everything from product packaging to clothing to cookies. How could your brand use digital data to enhance its own product line? #Love QR
Audi use QR codes to present their Talents Awards in France. The codes has been printed on both vehicles parked and driven around the city, and on mirror columns symbolizing the Qube3 from Audi. When scanned the QR code leads you to perfectly organized mobile site with information about the awards, videos and inspiration talks from participants. #QR Code
BMW is now incorporating QR codes into the camouflaging used on disguised road-going prototypes, so sharp-eyed and curious onlookers can use their smartphones to scan the codes and go to an official website to find out exactly what they have just seen.
The first test mule to have the QR codes plastered across its flanks is BMW’s forthcoming maxi scooter which will be launched in finished form at next week’s Milan motorcycle show. The readable QR squares are stickered around the scooter, so they can be scanned from all angles.
Whilst QR codes are becoming more extensively used in advertising, as a way to instantly scan and access online data on mobile devices, this is the first time they’ve been spotted on prototype test bikes.# Qr Codes
The film industry is beginning to see promise in the use of 2d Bar Codes, QR Codes. Fox Searchlight Pictures, the film division of Fox Filmed Entertainment, is taking a new approach to using the codes. Traditionally, QR Codes are used to distribute information or offer consumers some kind of discount. Fox, however, is leveraging the codes in a new promotional campaign for the upcoming film Martha Marcy May Marlene. The campaign will see the codes used to distribute trailers for the movie, marking the first time movie trailers have been distributed in such a way in the U.S.
The studio is plastering QR Codes on a vast array of printed marketing materials such as posters, theatre standees and disposable coasters. The campaign is confined to two cities, New York City and Los Angeles, but the trailers the codes are linked to can be viewed online. There are two versions of the code, each linked to differing trailers.
While this may be the first time movie trailers have been released via QR Codes (Quick Response Codes) in the U.S., full movies have been made available by scanning the codes in South Korea. South Korea’s use of the codes is centered on an entirely electronic film festival, which uses the codes as the primary medium of sharing films. Despite not being the first, Fox is sure to find success with their campaign and may look to expand their use of QR Codes in the future.
Came across this at The train Station yesterday - what a perfect use of QR Codes - Scan the code and get the relevant timetable on your smartphone in seconds- Is it us or are there more and more creative QR codes out and about? Have you seen any QR codes in the wild recently? If so please scan and take a photo and share your experience - Good bad pretty or Ugly